FlexDrive: the most incredible flexible Leasing, from Autohellas Hertz.
Autohellas Hertz presents the renewed FlexDrive! The flexible leasing program is aimed at both individuals and professionals, offering benefits that are as real as they are incredible:
- Car delivery within 24 hours.
- Free monthly vehicle check-up and wash in Athens, Thessaloniki, and Heraklion, Crete.
- 4 Bonus points for every €1 of the monthly lease when paying with Alpha Bank Bonus cards.
- 3 Redemption Miles from Aegean's Miles+Bonus program for every €1 of the monthly lease.
- Lease payment through the redemption of Aegean Miles+Bonus miles.
The communication campaign is based on the Social Media trend "2 Truths & 1 Lie!" and invites the audience to discover the unique benefits of "the most incredible Leasing on the market," which are revealed across two episodes of a unique game show. The star of the campaign is the well-known stand-up comedian and presenter Dionysis Atzarakis, who brings a fun and lighthearted vibe to the parody game show with his unique style. The two contestants, faced with three equally unbelievable facts about Dionysis Atzarakis’ life as well as the FlexDrive, are tasked with identifying the lie. In the end, the contestants realize that the benefits they thought were exaggerated and unbelievable are actually real with Autohellas Hertz’s FlexDrive!
The campaign was created by Ogilvy in collaboration with Foss Productions, directed by Vangelis Martinou.
Watch the two episodes below:
