Flying with AEGEAN? Driving with Hertz!
If you fly with AEGEAN, it’s worth driving with Hertz! The “Fly & Drive” program from Autohellas Hertz is upgraded and offers even more options to members of AEGEAN's Miles+Bonus program.
Easily and simply rent the car of your choice by redeeming as many miles as you want to reduce or cover the cost of your rental!
By entering your Miles+Bonus account number on hertz.gr or at a Hertz branch, you can enjoy the exclusive benefits of the “Fly & Drive” program and earn:
- Up to 1,500 redemption miles for each rental.
- Vehicle category upgrade for Gold Miles+Bonus members.
- The option to pay with both euros and redemption miles.
The communication campaign introduces four "unusual" customer profiles who attempt to reduce their rental costs by trying to pay with euros and... ‘exotic’ currencies, collectible trading cards, crypto, or even... olive oil! With humor and confidence, Autohellas Hertz provides the solution by saying, “You can pay with miles!”
The campaign was created by Ogilvy in collaboration with Foss Productions and directed by Christos Kanakis.