Dynamic presence of Hertz in the leading Travel Trade Show of the world!

The 2017 World’s Leading Travel Trade Show took place in Berlin.

With more than 180,000 visitors, among these 120,000 trade visitors, and 10,000 represented companies from 187 countries all over the world, ITB Berlin is the leading B2B-Platform of all tourism industry offers. All levels of the value added chain were present such as tour operators, booking engines, destinations, airlines, hotels and of course car rental companies.

This year our booth was built in accordance to our new brand guidelines and besides, Hertz also hosted Dollar, Thrifty and Firefly on more than 200 square meters of exhibition space. Moreover, a part of the booth was used to present the Hertz 24/7 technology.

More than 150 colleagues & franchisees from all over the world held around 400 meetings from Wednesday to Friday during the trade visitor days with customers, suppliers, partners and the press. We realised huge traffic on our booth even on the public days. So overall again a great platform for us to represent our different brands to a (world)wide audience.

We look forward to another successful travel trade show next year in Berlin!